Mikael Laakso works as an Associate Professor at Hanken School of Economics in Helsinki Finland. He has been researching the changing landscape towards openness in scholarly publishing by studying combinations of bibliometrics, web metrics, business models, science policy, and author behaviour for over 10 years. In addition to research he is also active in open access advocacy as part of national and international working groups, most recently in the European Commission Expert Group “Future of Scholarly Publishing and Scholarly Communication (Final Report Released in February 2019 https://doi.org/10.2777/836532).